Using a postscript is another way to connect with customers and make your letter feel more personal. It's also another way to emphasize your offer in a scannable way. Example: P. I hope you'll take advantage of this chance to grow your organic traffic and increase sales.
Our goal is to help companies like yours thrive. As you compose your sales letter, consider these ideas to improve your content. Use informal language. Brief, clear sentences and short paragraphs make you sound more human. A natural tone will help customers connect to your message and take the focus off of selling. Keep the customer in mind. Write with the mindset of what you as a customer would like to hear. Make sure your words answer the question: "What's in it for me?
Organize your content. Make sure your ideas flow from beginning to end. Your letter should have an introduction, body and a conclusion. Include exciting visuals. Graphic design is an important feature of your letter aside from the written content. One should complement the other. Keep designs simple and relevant to current trends.
Related: Business Letter Format and Example. Grass Roots Web Optimizer can help you double your customer base without spending money on digital ads. Customer Name Customer Address.
Dear Customer,. Your website is an information portal for current and potential customers. We offer three ways to increase sales through online engagement. The audience thinks they know sunglasses, but Sugarman needs to create a brand new product category. More microscopically, how could you phrase your copy so it reads like poetry , each sentence coaxing the eye to the next….
Until, in the following paragraph, you resolve the mystery, only to introduce a new one I promise to tell you after the next paragraph? Finally, could you tell an entertaining origin story that creates a brand new category for your product, as Sugarman does here, or as the Dyson company did for its household vacuums? It earned over 2 billion in subscriptions for the Wall Street Journal between and How do you both hold attention and imply that your product or service is correlated with a result without outright saying it?
If your readers are jaded or bored with the product category for instance: newspapers , this mystery-driven approach could work better than a direct one. Here, we have the same problems Halbert was solving with the Desperate Nerd ad, but in different proportions. The readers still needed convincing of the plausibility of the solution.
As Schwartz describes it:. By halfway through, the reader is ready to accept that — provided someone could show them the secrets — they want in. Nine-times-out-of-ten in modern internet marketing, our readers have their guard up.
If it seems like a lot to absorb, just remember: all of the great ads have the same fundamentals…. So I like to use a simple 3-question format to decide the best approach.
But they saw sunglasses as an undifferentiated commodity, so Sugarman used creative storytelling to create a brand new category for Blublockers. The market the TV ad was aimed at is the most challenging:. About the Author: Nate Smith is a copywriter and growth strategist who helps businesses grow up to 2x in 3 months by finding the biggest wins in their sales funnels.
Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, write descriptively, and…. Want to entice your readers to buy? Or maybe draw more subscribers to your newsletter? Or maybe watch your conversion rates explode?
All you need…. You must be logged in to post a comment. Letters Privacy Policy Contact Us. It should be written professionally. The sales letter should adequately introduce the product and its benefits. The Sales letter that sells should be short and concise. The sales letter should be to the point. Price justification should be there. The sales letter should be simple yet impressive. Simply download the. If you need additional help or more examples check out some of the sample letters below.
Phillips, We, KM Company are glad to introduce our new product to you.
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